Plans would see new street surfacing, street furniture and signage introduced in the Lower Oxford Street retail area that includes Singleton Street, Dilwyn Street, Westway, Plymouth Street and part of Oxford Street.

The £2.2 million scheme is funded a part of a £20million package from the Welsh Assembly Government through the European Regional Development Fund. It includes £1.58m from the Welsh Assembly Government's Strategic Regeneration Area (SRA) programme.

A slow speed and reduced traffic environment would be put in place on Singleton Street, Plymouth Street and part of Oxford Street to generate a more shopper-friendly area and better protect streets and buildings from damage.

Detailed design work is ongoing and people will have the chance to offer feedback on the plans in the autumn.

The scheme has been informed by Swansea Council's Picton Lanes Initiative that recommended improvements be introduced to build on the Lower Oxford Street area's reputation for individuality.

The scheme is one of a package of projects that could help Swansea become an iconic European waterfront city under the direction of the City Centre Strategic Framework- a document that will guide the regeneration of Swansea over the next 15 to 20 years.

Other schemes would see a continental-style boulevard introduced along the main road between the Tawe river bridges and the LC and improvements to the footpath and cycleway between the Civic Centre and the former observatory building on the seafront.

The scheme is soon going to Swansea Council's Cabinet for inclusion on a future works programme.