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Busy Easter bodes well for summer tourism
It looks like being a good summer for tourism in Wales. The second of a series of five surveys of tourism industry operators throughout the year has revealed that ninety percent of tourism operators in Wales were confident about prospects for the summer season.

The survey of 219 companies, which was carried out on April 18 and 19, showed that 81 per cent of interviewees claimed to have had as many or more guests or visitors than at Easter in the previous year - 36 per cent saying figures were higher and 45 per cent saying that they had remained at the same level.

Turnover matched visitor numbers as 40 per cent of operators said that it was higher than last year while 41 per cent claimed that turnover had equalled that for last Easter.

Occupancy levels in accommodation were also good as 60 per cent of operators said that they were fully booked, another five per cent claimed to have an occupancy rate topping 90% and a further 11 per cent of proprietors stated that their occupancy rate was greater than 75%.

The firms claiming to have had more visitors and increased turnover attributed their success to six main reasons - Easter being later (47%), better weather (24%), marketing (18%), a good level of repeat business (12%), an upturn in the tourism market (17%) and increased capacity (11%).

Andrew Davies, Minister for Enterprise, Innovation and Networks, said: �The results from this survey are very encouraging and show a strong start to the Welsh tourism season.�

�Our wealth of outstanding tourist attractions, high quality facilities and stunning natural environment is reflected once again by the high number of visitors to Wales over the Easter period.�

�The high level of confidence amongst tourism operators is a clear sign that the industry is geared up to continue the steady growth in tourism revenues seen over recent years.�

The survey, which was carried out by Strategic Marketing of Cardiff, involved 219 companies, 32% from North Wales, 24% from Mid Wales, 24% from South West Wales and 20% from South East Wales. Attractions made up 20% of the sample, serviced accommodation 28%, self-catering accommodation 32%, and caravan and camp sites 20%.

 

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